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The LinkedIn Launch Program
Plan | The fundamental first step
Welcome to LinkedIn training (2:26)
How LinkedIn is used in 2022 (8:40)
The LinkedIn landscape
Set the strategy for success (4:31)
Get found on LinkedIn using SEO
Profile | The essential elements of an all-star LinkedIn profile
Essential elements of your LinkedIn profile (2:15)
Design an appealing LinkedIn banner (5:13)
Create a captivating headline (3:00)
Develop a standout summary
Leverage the LinkedIn experience section (1:51)
Showcase education, awards and publications (0:44)
Get more LinkedIn testimonials (3:09)
Leverage LinkedIn creator mode (1:02)
Showcase services (0:37)
Position | Be seen as a trusted authority
Create a content strategy
Define your expert topics
Find great content
Author your own content
LinkedIn newsletters
LinkedIn Hashtags
Pursue | Reach out, connect and engage
Identify prospects
Craft messages that gets a response (3:48)
Leverage LinkedIn groups (1:44)
Perform | Set-up for sustained success
Tools and Tips
Are you a LinkedIn All-star quiz?
Bonus Live Masterclass Recordings
How to take control of your digital first impression (50:34)
How to use LinkedIn events (53:34)
How to use LinkedIn paid ads (58:06)
Measure the metrics that matter on LinkedIn (51:03)
2021 LinkedIn updates and how they affect your business (58:22)
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Measure the metrics that matter on LinkedIn
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